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Buy Back Your Time: Strategies for Outsourcing and Business Growth Pt. 2
In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes David Rush, co-founder of Access Virtual Staffing, to explore the ins and outs of hiring and managing virtual staff for service-based small businesses. 🚀 This conversation offers practical advice on delegation, security, onboarding, and the mindset shifts needed to lead remote teams effectively. Guest: David Rush, Co-Founder & COO, Access Virtual Staffing 🔒 Data Security & Trust: David Rush shares best practices for m
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8
April 2, 2026
Buy Back Your Time: Strategies for Outsourcing and Business Growth Pt. 2
In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes David Rush, co-founder of Access Virtual Staffing, to explore the ins and outs of hiring and managing virtual staff for service-based small businesses. 🚀 This conversation offers practical advice on delegation, security, onboarding, and the mindset shifts needed to lead remote teams effectively. Guest: David Rush, Co-Founder & COO, Access Virtual Staffing 🔒 Data Security & Trust: David Rush shares best practices for m
7
March 5, 2026
Buy Back Your Time: Strategies for Outsourcing and Business Growth
In this episode, Karen Vick sits down with David Rush, COO of Access Virtual Staffing and author of Remote Power. Together, they dive into the world of virtual staffing—how it empowers entrepreneurs, streamlines operations, and helps leaders avoid burnout. David shares his journey into the business, the human impact of hiring from the Philippines, clears misconceptions about virtual assistants, and offers practical advice for nonprofits and small businesses. Guest: David Rush COO of Access Virtu
6
Feb. 19, 2026
Words That Win: Turning Website Visitors into Customers Part 2
This episode of the Guiding Brands Podcast features a conversation with Sarah Guliot, an expert in copywriting and website strategy for service-based small businesses and coaches. She joins Karen Vick to demystify sales pages, email sequences, and the art of using words to convert website visitors into customers. 🛬 Landing Page vs. Sales Page: Sarah Guliot explains the difference between a landing page ("any page people land on!") and a focused sales page, designed with one clear offer and a dis
5
Feb. 4, 2026
Words That Win: Turning Website Visitors into Customers Part 1
In this episode: Karen Vick is joined by Sarah Guilliot, a Seattle-based website designer, copywriter, and brand strategist, to unpack the essentials of copywriting and brand voice for service-based small businesses. With a background in UX and web design at companies like Microsoft, Amazon, T-Mobile, and GoDaddy, Sarah Guilliot shares her entrepreneurial journey and actionable tips for crafting copy that connects and converts. Sarah’s Career Pivot : From 20 years in corporate tech and design ro
4
Nov. 12, 2025
Understanding Why People Give Part 2
Why emotional marketing—and authentic storytelling—bring donors and customers back, again and again. In this value-packed episode of The Guiding Brands Podcast, host Karen Vick sits down with marketing leader Adam Ortman to reveal what truly makes your marketing, messaging, and fundraising campaigns unforgettable. Are you struggling to stand out amid the year-end rush or Giving Tuesday? Wondering how to build deeper connections and keep supporters coming back? Get ready for a practical, human-ce
3
Oct. 30, 2025
Understanding Why People Give Pt. 1
In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Adam Ortman — consumer psychologist, CEO, and founder of Kinetic 319 Marketing, a Denver-based marketing and advertising agency rooted in consumer psychology. Adam shares his insights on leveraging psychological principles for more effective nonprofit marketing and fundraising, drawing from his experiences with clients ranging from big names like Nike, American Express, and the American Red Cross, to small and midsize
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