Words That Win: Turning Website Visitors into Customers Part 1

In this episode: Karen Vick is joined by Sarah Guilliot, a Seattle-based website designer, copywriter, and brand strategist, to unpack the essentials of copywriting and brand voice for service-based small businesses. With a b...

Why emotional marketing—and authentic storytelling—bring donors and customers back, again and again. In this value-packed episode of The Guiding Brands Podcast, host Karen Vick sits down with marketing leader Adam Ortman to r...

In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Adam Ortman — consumer psychologist, CEO, and founder of Kinetic 319 Marketing, a Denver-based marketing and advertising agency rooted in consumer...

In this motivating episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Christine Blosdale: podcast strategist, media coach, and author of Podcastonomics . Christine shares practical tips for starting a podc...

Welcome to a new season of The Guiding Brands Podcast! Chief Guide Karen Vick is joined by Christine, a branding and authority coach known for her dynamic personality, 25+ years in media, and expertise in broadcasting and bus...

Episode Overview: In this enlightening episode of The Guiding Brands Podcast, Chief Guide Karen Vick is joined by Nicole Johnson, the multifaceted founder of Digital Made Simple. They dive into the fascinating world of knowle...