The Guiding Brands Podcast
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Words That Win: Turning Website Visitors into Customers Part 2

This episode of the Guiding Brands Podcast features a conversation with Sarah Guliot, an expert in copywriting and website strategy for service-based small businesses and coaches. She joins Karen Vick to demystify sales pages...

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Recent Episodes

Words That Win: Turning Website Visitors into Customers Part 2
Feb. 19, 2026

Words That Win: Turning Website Visitors into Customers Part 2

This episode of the Guiding Brands Podcast features a conversation with Sarah Guliot, an expert in copywriting and website strategy for service-based small businesses and coaches. She joins Karen Vick to demystify sales pages...

Listen to the Episode
Words That Win: Turning Website Visitors into Customers Part 1
Feb. 4, 2026

Words That Win: Turning Website Visitors into Customers Part 1

In this episode: Karen Vick is joined by Sarah Guilliot, a Seattle-based website designer, copywriter, and brand strategist, to unpack the essentials of copywriting and brand voice for service-based small businesses. With a b...

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Understanding Why People Give Part 2
Nov. 12, 2025

Understanding Why People Give Part 2

Why emotional marketing—and authentic storytelling—bring donors and customers back, again and again. In this value-packed episode of The Guiding Brands Podcast, host Karen Vick sits down with marketing leader Adam Ortman to r...

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Understanding Why People Give Pt. 1
Oct. 30, 2025

Understanding Why People Give Pt. 1

In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Adam Ortman — consumer psychologist, CEO, and founder of Kinetic 319 Marketing, a Denver-based marketing and advertising agency rooted in consumer...

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Why Podcasting Is the New Brand Superpower Part 2
Oct. 20, 2025

Why Podcasting Is the New Brand Superpower Part 2

In this motivating episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Christine Blosdale: podcast strategist, media coach, and author of Podcastonomics . Christine shares practical tips for starting a podc...

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Why Podcasting Is the New Brand Superpower Part 1
Oct. 16, 2025

Why Podcasting Is the New Brand Superpower Part 1

Welcome to a new season of The Guiding Brands Podcast! Chief Guide Karen Vick is joined by Christine, a branding and authority coach known for her dynamic personality, 25+ years in media, and expertise in broadcasting and bus...

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