Welcome to the Guiding Brands Podcast!
March 31, 2023

Are we there yet?: How to measure the effectiveness of your marketing campaign

Are we there yet?: How to measure the effectiveness of your marketing campaign
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The Guiding Brands Podcast

In this episode, I talk about Tracking The Success of Your Digital Marketing Campaign. Listen to learn why measuring the performance of your marketing efforts is essential, what to consider when reviewing the data and how what you track should be linked to your SMARTER goals (listen to episode 1 to learn all about setting SMARTER goals).


Services mentioned in this episode included the following:

Google Analytics

Google Business Profile

WordPress Plugin - Monster Insights

Bright Local

Squarespace


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