Welcome to the Guiding Brands Podcast!

Business Episodes

Nov. 19, 2024

Local SEO Strategies: Dominate Google Search with Brandie Erisman

In this episode of the Guiding Brands Podcast, host Karen Vick is joined by SEO expert Brandie Erisman to discuss local search engine optimization and digital marketing strategies for small businesses. Karen and Brandie talk ...

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Sept. 13, 2024

Mail Matters: The Power of Direct Mail in The Digital Marketing Age

In this enlightening episode of The Guiding Brands Podcast, Karen Vick chats with Wilson Zehr, aka the "professor of direct mail," about the surprising power of direct mail in today's digital age. They explore innovative tools like ZairMail and Speedy, …

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June 27, 2024

Unlocking YouTube's Potential: Marketing Tips for Small Businesses Wi…

Chief Guide Karen Vick sits down with YouTube strategist and video editor Catara Lane in this video episode of The Guiding Brands Podcast. Catara is the founder of CLX Content and shares valuable insights on utilizing YouTube...

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June 18, 2024

Marketing Budgets Made Easy: Essential Budgeting Tips From Leandra Ni…

🎙️In this episode of The Guiding Brands Podcast, host Karen Vick chats with Leandra Nisbet, the founder of Stingray Advisory Group. Leandra shares her expertise in marketing budgeting, helping small business owners make informed decisions to grow their businesses.

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May 31, 2024

Show Your Small Business Story: Expert Advice from photographer, Davi…

In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick chats with talented photographer and entrepreneur David I. Muir, who is also a partner at Island Syndicate. They discuss how small businesses can leverage photography to tell compelling …

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May 9, 2024

Event-Driven Marketing Strategies: Lessons from Natasha Wright

🌟 In this episode, host Karen Vick discusses how brands can leverage the power of event marketing with the dynamic Natasha Wright, Chief Experience Curator at Diamond Butterfly Agency and voice of the Event Gems Podcast . 🎉🎤 ...

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April 19, 2024

Nailing Your Niche: Targeted Brand Strategies for Small Businesses

In this episode, Steven shares practical advice for small business owners on measuring brand impact using A/B testing and customer data. They also discuss the role of AI in branding and gain insights into packaging design and maintaining a consistent …

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March 7, 2024

Mind Over Sales Matter: Overcoming Sales Myths With Insights From Kat…

🎧 Join Karen Vick and Katie Armentrout for a deep dive into making sales work for your small business on this episode of The Guiding Brands Podcast. 🎙️ In this insightful episode, our Chief Guide, Karen Vick, sits down with …

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Feb. 29, 2024

The Power of Video Storytelling in Fundraising and Marketing with And…

🎙️ Welcome back to The Guiding Brands Podcast! In this episode, Chief Guide Karen Vick sits down with the gifted Andrew McNeil, Executive Producer of AyanDace Studios, as they discuss the art of storytelling for brands and ho...

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Feb. 15, 2024

Beyond Handshakes: The Chamber of Commerce's Power in Community and B…

In this episode of The Guiding Brands Podcast, host Karen Vick chats with Peter Mason, the Executive Director of the Tamarac North Lauderdale Chamber of Commerce in Tamarac and North Lauderdale, Florida. Join us as we explore...

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Feb. 8, 2024

Hopeful Marketing: Transforming Websites with Robert Mattox

In this episode of The Guiding Brands Podcast 🎙️, host and Chief Guide Karen Vick engages in a conversation with Certified Storybrand Guide Robert Mattox. Robert, the self-proclaimed " forever hope dealer ," shares his insigh...

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Dec. 8, 2023

Building Your Website: Why DIY Isn't Always The Best Business Decision

Recently, I heard a business owner suggest DIY website building for a group of new small business owners. In this episode, I share why building your website yourself (DIY) isn't the same for everyone and why this advice shoul...

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