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March 14, 2023
Know your people: How to identify your ideal customer
In episode 1, we talked about 3 foundational strategies for effectively marketing your small business, the second of which was "Identifying your ideal customer." In today's episode, I will dive deeper into the importance of knowing who to market to and how to identify your ideal customer.
Today, you should walk away with the following:
- An understanding of why going through this exercise of identifying your ideal customer is critical to your marketing.
- Practical steps you can take immediately to identify your ideal customer and create your buyer persona.
- Templates you can use to create your ideal customer profile and buyer personas and resources for researching your ideal customers.
Visit the research sites mentioned in the podcast here:
These links will take you directly to content related to this episode.
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