In this episode, I talk about Tracking The Success of Your Digital Marketing Campaign. Listen to learn why measuring the performance of your marketing efforts is essential, what to consider when reviewing the data and how what you track should be linked to your SMARTER goals (listen to episode 1 to learn all about setting SMARTER goals).
Services mentioned in this episode included the following:
Google Analytics (http://analytics.google.com/)
Google Business Profile (https://business.google.com/)
WordPress Plugin - Monster Insights (https://www.monsterinsights.com/)
Bright Local (https://www.brightlocal.com/)
Squarespace (https://squarespace.com/)
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