In this episode of The Guiding Brands Podcast, Karen clears up the misuse of the word "brand" by discussing the definition according to brand expert Marty Neumeier in one of his 10 bestselling books, ZAG: THE #1 STRATEGY OF HIGH-PERFORMANCE BRANDS.
You can learn more about ZAG here: https://www.martyneumeier.com/zag
Watch this interview with the best-selling author titled, The Biggest Mistake (you're probably making) with Your Brand here: https://www.youtube.com/watch?v=XvzExym4slg
Learn more about Chief Guide Karen Vick and Guiding Brands at www.guidingbrands.com
Follow Karen:
LinkedIn Profile: https://linkedin.com/in/karen-vick
LinkedIn Company Page: https://linkedin.com/company/guidingbrands
Instagram: https://instagram.com/guidingbrands
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