3 fundamental strategies for marketing your small business
Today, we will discuss three foundational strategies to successfully market your service-based small business. These steps apply to any business, from startups to established companies at every growth stage. If you have been in business for a while, you will get helpful reminders of strategies you may have overlooked or need re-evaluating. For example, your customer base has changed, or you have introduced new products or services to your customers and need to improve sales in those categories. On the other hand, if you are new to business and want guidance on establishing yourself in your local market, these three strategies will get you on the right track. This episode will be valuable wherever you are in your business's marketing journey. We will dive deeper into each of these strategies in future episodes. But today's episode serves to build a foundation for this podcast and help you establish a baseline or benchmark for your marketing.
Episode Recap
So to recap, in this first episode of the Guiding Brands podcast, we talked about three strategies every business should implement to establish a strong marketing foundation.
- One setting goals to help you determine what to focus on and set expectations for your marketing.
- Number two, know who your ideal customer is, create buyer personas, and get laser-focused on what you say to your audience and where you show up for them.
- And number three, know your numbers; look at your business social media data and Google Business profile insights. You may need to contact your web designer or webmaster to assist you with accessing this data or Google Analytics or some other tool.
Put these ideas into practice before you run off and create content. You will see a clearer picture of how your marketing is performing or how you should approach marketing your small business.
FREE Search Audit
Get started with my free local Search Audit report. Head on over to guidingbrands.com/seoaudit. That's guidingbrands.com/ S-E-O-a-u-d-I-t to get your free audit report. Enter your business name to get started, and follow the prompts to create your free report, which will be emailed to you in a few minutes. This audit will show you a few things about how your business appears in the search results or not. The link is also in the Show notes below.
Thank you
That's all for this episode of the Guiding Brands podcast. I look forward to sharing with you again next week at the same time and place. So please don't forget to subscribe to the podcast and leave a review. Thank you and bye for now.
Mentioned in this podcast:
Guiding Brands Free Local Search Audit: https://guidingbrands.com/seoaudit
Have questions or need help with your small business marketing? Visit https://www.guidingbrands.com for more info and schedule an appointment today.
Follow me and say hello:
LinkedIn Profile: https://linkedin.com/in/karen-vick
LinkedIn Company Page: https://linkedin.com/company/guidingbrands
Instagram: @guidingbrands and @topoflocalsearch
Schedule a 15-minute coffee break at https://tidycal.com/guidingbrands
---
Send in a voice message: https://podcasters.spotify.com/pod/show/guidingbrands/message
