In episode 1, we talked about 3 foundational strategies for effectively marketing your small business, the second of which was "Identifying your ideal customer." In today's episode, I will dive deeper into the importance of knowing who to market to and how to identify your ideal customer.
Today, you should walk away with the following:
1. An understanding of why going through this exercise of identifying your ideal customer is critical to your marketing.
2. Practical steps you can take immediately to identify your ideal customer and create your buyer persona.
3. Templates you can use to create your ideal customer profile and buyer personas and resources for researching your ideal customers.
Download the templates here. (https://www.guidingbrands.com/podcast)
Visit the research sites mentioned in the podcast here:
1. pewresearch.org (https://www.pewresearch.org/topic/methodological-research/demographic-research/)
2. census.gov (https://www.census.gov/programs-surveys/international-programs/about/dem-soc-analysis.html)
3. sba.gov (https://www.sba.gov/business-guide/plan-your-business/market-research-competitive-analysis)
These links will take you directly to content related to this episode.
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