In this episode, we continue our discussion on branding by discussing the branding process. Elizabeth Andersen of Counterpart Strategies shares the importance of developing a brand strategy and what it means to be a brand strategist by sharing examples from her work.
Follow Elizabeth at:
Instagram: https://www.instagram.com/counterpart.strategies/
LinkedIn: https://www.linkedin.com/in/andersenbeth/
Website: https://www.counterpartstrategies.com/
🎙️ The Guiding Brands Podcast: https://guidingbrands.com/podcast
