In this first video episode of The Guiding Brands Podcast, Chief Guide Karen Vick chats with graphic designer and brand strategist Steven Sued, the Founder of Four Quarters Agency & Art Director at Chappe Studio. In this conversation, we discuss Marty Neumeier's definition of a brand in his book ZAG: The #1 Strategy of High-Performance Brands.
Follow Steven at:
https://instagram.com/chappe.studio or https://instagram.com/steven.suede
https://fourquarters.agency/
https://www.chappe.studio/
As mentioned in the podcast:
ZAG: https://amzn.to/3LWLtU1
Brandless: https://brandless.com/
Liquid Death: https://liquiddeath.com/
🎙️ The Guiding Brands Podcast: https://guidingbrands.com/podcast
