In this first video episode of The Guiding Brands Podcast, Chief Guide Karen Vick chats with graphic designer and brand strategist Steven Sued, the Founder of Four Quarters Agency & Art Director at Chappe Studio. In this conversation, we discuss Marty Neumeier's definition of a brand in his book ZAG: The #1 Strategy of High-Performance Brands.

Follow Steven Sued at:

https://instagram.com/chappe.studio or

https://instagram.com/steven.suede

https://fourquarters.agency/

https://www.chappe.studio/

As mentioned in the podcast:

ZAG: https://amzn.to/3LWLtU1

Brandless: https://brandless.com/

Liquid Death: https://liquiddeath.com/

🎙️ The Guiding Brands Podcast: https://guidingbrands.com/podcast

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Send in a voice message: https://podcasters.spotify.com/pod/show/guidingbrands/message