Welcome to the Guiding Brands Podcast!

The Power of Influence: How Your Reputation Shapes Your Brand

In this first video episode of The Guiding Brands Podcast, Chief Guide Karen Vick chats with graphic designer and brand strategist Steven Sued, the Founder of Four Quarters Agency & Art Director at Chappe Studio. In this conversation, we discuss Marty Neumeier's definition of a brand in his book ZAG: The #1 Strategy of High-Performance Brands.

Follow Steven Sued at:

https://instagram.com/chappe.studio or

https://instagram.com/steven.suede

https://fourquarters.agency/

https://www.chappe.studio/

As mentioned in the podcast:

ZAG: https://amzn.to/3LWLtU1

Brandless: https://brandless.com/

Liquid Death: https://liquiddeath.com/

🎙️ The Guiding Brands Podcast: https://guidingbrands.com/podcast

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