All Episodes From The Guiding Brands Podcast

A conversation with Elizabeth Andersen of Counterpart Strategies. In this episode, we continue our discussion on branding by discussing the branding process. Elizabeth shares the importance of developing a brand strategy and ...

In this first video episode of The Guiding Brands Podcast, Chief Guide Karen Vick chats with graphic designer and brand strategist Steven Sued, the Founder of Four Quarters Agency & Art Director at Chappe Studio. In this conv...

In this episode of The Guiding Brands Podcast, Karen clears up the misuse of the word "brand" by discussing the definition according to brand expert Marty Neumeier in one of his 10 bestselling books, ZAG: THE #1 STRATEGY OF H...

In this episode, I talk about Tracking The Success of Your Digital Marketing Campaign. Listen to learn why measuring the performance of your marketing efforts is essential, what to consider when reviewing the data and how wha...

In episode 1, we talked about 3 foundational strategies for effectively marketing your small business, the second of which was "Identifying your ideal customer." In today's episode, I will dive deeper into the importance of k...

Many small business owners struggle to create marketing goals to help them achieve their overall marketing goals. In today's episode, Karen Vick will share how small business owners and their marketers can create SMARTER goal...

3 fundamental strategies for marketing your small businessToday, we will discuss three foundational strategies to successfully market your service-based small business. These steps apply to any business, from startups to est...

Are you a local service-based small business owner looking for help with your marketing? You're in the right place! Every week starting February 28, 2023 award winning marketer, Karen Vick will share practical tips, strategie...