Videos

Podcast: The Guiding Brands PodcastEpisode Title: Mastering Local SEO with Brandie Erisman In this episode of the Guiding Brands Podcast, host Karen Vick is joined by SEO expert Brandie Erisman to discuss local search engine optimization and digital marketing strategies for small businesses. Karen and Brandie talk about what SEO…

Boost Your Brand with OTT Advertising In this eye-opening episode of "The Guiding Brands Podcast," host Karen Vick chats with "Streaming Ads Specialist" Jerry Martinez about the benefits of adapting to new media landscapes. Gain invaluable insights into OTT (Over-The-Top) advertising and how it can revolutionize your small to medium-sized…

Harnessing the Power of Wix for Small Business Success | Karima Williams & Karen Vick Join me, Karen Vick, as I dive deep into the world of web design with the incredible Karima Williams, founder of Dream Worth and Company. Known as a "Wix legend," Karima shares her journey from…

Welcome to another enlightening episode of The Guiding Brands Podcast! I'm Karen Vick, and today, we're uncovering the often-overlooked power of direct mail marketing in our digital world. Joined by Wilson Zehr, we're diving into strategies that can transform your small business marketing efforts. Get ready to explore tools, strategic…

In this engaging webinar, Karen Vick, chief guide at Guiding Brands, shares five key strategies to save time and enhance marketing efficiency for solopreneurs and small business teams. The session covers effective planning, organizing assets, rapid content creation, content repurposing, and automation using tools like Buffer, Hootsuite, Canva, and AI…

In this engaging episode of The Guiding Brands Podcast, join host Karen Vick and special guest Catara Lane as they dive into the world of YouTube marketing for small businesses. Explore actionable strategies and insights to boost your brand's online presence through video content. Catara, a seasoned YouTube strategist and…

This episode is perfect for small business owners and marketers eager to optimize their marketing efforts without overspending. In this episode of The Guiding Brands Podcast, host Karen Vick chats with Leandra Nisbet, founder of Stingray Advisory Group, about optimizing marketing budgets for small businesses. Discover valuable tips and tools…

The Hidden Power of Photography for Your Small Business Unlock the secrets to using photography to elevate your small business in this episode of The Guiding Brands Podcast with hosts Karen Vick and David I. Muir. 🌟 Key Points Discussed: - 📸 Image Quality & File Types:** Learn about the…

Maximize Your Marketing with Strategic Event Planning Dive into this dynamic conversation between host Karen Vick and event planning expert Natasha Wright as they discuss transforming events into powerful marketing tools for small businesses. From in-depth strategies to practical tips, they cover: 🎯 Aligning events with marketing goals 🎯 Focusing…

In this episode of The Guiding Brands Podcast, Chief Guide Karen Vick chats with talented photographer and entrepreneur David I. Muir, who is also a partner at Island Syndicate. They discuss how small businesses can leverage photography to tell compelling stories and make lasting impressions. In this episode, you will…

Join host Karen Vick on The Guiding Brands Podcast as she chats with Steven Sued, founder of Four Quarters agency, about the key strategies for strong brand messaging. They discuss the importance of curiosity in marketing, successful campaigns like Tony Bands, and trends such as maximalist design and storytelling on…

🌟 In this episode, host Karen Vick discusses how brands can leverage the power of event marketing with the dynamic Natasha Wright, Chief Experience Curator at Diamond Butterfly Agency (https://thediamondbutterfly.com/) and voice of the Event Gems Podcast (https://open.spotify.com/show/2CqRAZvE4yxEZHhmpXhGqY) . 🎉🎤 Key Discussion Points: 🌐 The Power of Events as Marketing…

🔊 Welcome to a riveting episode of The Guiding Brands Podcast! Host Karen Vick explores the world of brand messaging with Steven Sued, founder and creative mind behind Four Quarters, a powerhouse in the brand and design space. 🎨 Dive deep into the art and strategy of branding with these…

Unlocking Sales Success for Small Businesses: Strategies and Mindsets That Transform In this episode of The Guiding Brands Podcast, host Karen Vick unearths sales secrets for small business success with guest Katie Armentrout, a seasoned expert with 20 years of leadership and customer service wisdom. Together, they dissect sales myths,…

🎧 Join Karen Vick and Katie Armentrout for a deep dive into making sales work for your small business on this episode of The Guiding Brands Podcast. 🎙️ In this insightful episode, our Chief Guide, Karen Vick, sits down with the awesome Katie Armentrout, a seasoned expert with 20 years…

The Power of Video Storytelling in Building Your Brand On this episode of The Guiding Brands Podcast, I am joined by my friend Andrew McNeil, the founder of AyanDace Studios. We uncover the magic of storytelling through video and its profound impact on marketing and brand growth. Witness the art…

🎙️ Welcome back to The Guiding Brands Podcast! In this episode, Chief Guide Karen Vick sits down with the gifted Andrew McNeil, Executive Producer of AyanDace Studios, as they discuss the art of storytelling for brands and how this medium shapes customer connections and brand loyalty. 🎥📚 🔑 Key Points:…

Unlocking the Power of Community for Business Growth Chief Guide Karen Vick engages in a dynamic conversation with Peter Mason, the Executive Director of the Tamarac North Lauderdale Chamber of Commerce, exploring the pivotal role that Chambers of Commerce play in fostering business growth and networking. This episode dives into…