Videos

In this episode of The Guiding Brands Podcast, host Karen Vick chats with Peter Mason, the Executive Director of the Tamarac North Lauderdale Chamber of Commerce in Tamarac and North Lauderdale, Florida. Join us as we explore how the local Chamber is an essential piece in your marketing toolkit -…

Crafting Hope & Clarity: The Art of StoryBrand Marketing with Robert Mattox In this episode, Chief Guide Karen Vick sits down with the "forever hope dealer" and Storybrand Certified Guide, Robert Mattox. In a world cluttered with marketing noise, they dissect the power of the StoryBrand framework to transform businesses…

In this episode of The Guiding Brands Podcast 🎙️, host and Chief Guide Karen Vick engages in a conversation with Certified Storybrand Guide Robert Mattox. Robert, the self-proclaimed "forever hope dealer," shares his insights and experiences surrounding marketing, the power of storytelling, and the impact of AI on businesses. He…

Recently, I heard a business owner suggest DIY website building for a group of new small business owners. In this episode, I share why building your website yourself (DIY) isn't the same for everyone and why this advice should not be taken lightly. --- Send in a voice message: https://podcasters.spotify.com/pod/show/guidingbrands/message

In this episode, we continue our discussion on branding by discussing the branding process. Elizabeth Andersen of Counterpart Strategies shares the importance of developing a brand strategy and what it means to be a brand strategist by sharing examples from her work. Follow Elizabeth at: Instagram: https://www.instagram.com/counterpart.strategies/ LinkedIn: https://www.linkedin.com/in/andersenbeth/ Website:…

A conversation with Elizabeth Andersen of Counterpart Strategies. In this episode, we continue our discussion on branding by discussing the branding process. Elizabeth shares the importance of developing a brand strategy and what it means to be a brand strategist by sharing examples from her work. Follow Elizabeth at: Instagram:…

In this first video episode of The Guiding Brands Podcast, Chief Guide Karen Vick chats with graphic designer and brand strategist Steven Sued, the Founder of Four Quarters Agency & Art Director at Chappe Studio. In this conversation, we discuss Marty Neumeier's definition of a brand in his book ZAG:…

In this first video episode of The Guiding Brands Podcast, Chief Guide Karen Vick chats with graphic designer and brand strategist Steven Sued, the Founder of Four Quarters Agency & Art Director at Chappe Studio. In this conversation, we discuss Marty Neumeier's definition of a brand in his book ZAG:…

In this episode of The Guiding Brands Podcast, Karen clears up the misuse of the word "brand" by discussing the definition according to brand expert Marty Neumeier in one of his 10 bestselling books, ZAG: THE #1 STRATEGY OF HIGH-PERFORMANCE BRANDS. You can learn more about ZAG here: https://www.martyneumeier.com/zag Watch…

In this episode, I talk about Tracking The Success of Your Digital Marketing Campaign. Listen to learn why measuring the performance of your marketing efforts is essential, what to consider when reviewing the data and how what you track should be linked to your SMARTER goals (listen to episode 1…

In episode 1, we talked about 3 foundational strategies for effectively marketing your small business, the second of which was "Identifying your ideal customer." In today's episode, I will dive deeper into the importance of knowing who to market to and how to identify your ideal customer. Today, you should…

Many small business owners struggle to create marketing goals to help them achieve their overall marketing goals. In today's episode, Karen Vick will share how small business owners and their marketers can create SMARTER goals that will help guide their marketing efforts. Karen believes having SMARTER goals is essential to…

3 fundamental strategies for marketing your small business Today, we will discuss three foundational strategies to successfully market your service-based small business. These steps apply to any business, from startups to established companies at every growth stage. If you have been in business for a while, you will get helpful…

Are you a local service-based small business owner looking for help with your marketing? You're in the right place! Every week starting February 28, 2023 award winning marketer, Karen Vick will share practical tips, strategies, and insights on the latest trends, best practices, and success stories in small business marketing.…